Search Engine Optimisation

Internet Users: A Fickle Bunch

Internet users have almost no patience and an incredibly short attention span. By entering just a few keywords, they expect immediate and accurate results delivered straight to their devices. That means minimal scrolling and, let's face it, not clicking through to the second page of results.

This is exactly why content marketing is integral to your website's success.

Search Engine Optimisation (SEO) Dublin, Ireland

Get Recognised

A great looking website means nothing if it isn't marketed in the right way. Simply put, people need to find you. A Pay-Per-Click (PPC) campaign is a short term solution which places your business alongside other sponsored ads at the top of Google's search results.

Below this, in the organic results section, you will find the websites which have earned a high Google ranking thanks to Search Engine Optimisation (SEO) which has been maintained over time.

A successful SEO or PR strategy requires:

Market research, i.e. pinpointing keywords and key phrases
The creation of high quality content to reflect these findings
Social media integration
In-depth progress reports and analysis

What can SEO do for your business?

While a quick-fix solution like the Pay-Per-Click model can produce rapid results, this sudden flow of traffic to your website will most likely drop once the ad campaign has ended.

Google ranks unpaid results based on the relevance, consistency and quality of each site's content, as well as the frequency with which it's shared across other channels.

So, although SEO requires hard work, research and strategic thinking, your organic ranking will add credibility and enable you to reap the awards in the long-term.

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